nosh nook #147 - tuesday, october 6, 2009

princes launches new tuna snack product (link)
10.05.09 - talking retail

i don't know about you, but when i'm in the mood for a tasty snack & my stomach's a-gurglin', there's nothing more satisfying than a snack sized helping of minced fish. most of the time, my taste buds are all, "bring on the tuna!" but when i'm out & about & feeling the peckishness coming on, that desire increases tenfold. until now, the only way to fill my fishy desires was with starkist's lunch-to-go. thanks to technological innovations in tuna packaging, it's a whole new world now.

as talking retail reports, princes, which is "the UK's leading canned fish brand," is releasing new tuna products called "tuna bites," which are "cubes of tuna in tetra pak cartons." they're "designed to drive further growth in the canned fish category" & are available in three YUMMY varieties--in brine, in sunflower oil & with sundried tomato. canned fish. brine. mmm x 2.

why the need for a new tuna product? ruth simpson, marketing director for prince explains that "currently more than 67% of tuna is eaten at home as part of a main meal. we're confident that through new product packaging and innovation, we can encourage consumers to use tuna in new ways, and drive further value into the category." not sure what new ways you can use tuna now that it's all snack-sized? you could use it as a place to hide your stash. if you're out with friends, you could whip out a pak of tuna bites & raise everyone's spirits. guys, you could hide a pak in your pants & impress the ladies...& so on & so on. the possibilities are endless! yay tuna!