nosh nook #130 - friday, september 11, 2009

four'n twenty fills the snack gap: AUS (link)
09.11.09 - food week

remember crocodile dundee? the crocodile hunter? heath ledger? men at work? all australian, so they all have/had that somewhat britishy accent, but when they're talking, they're using words like "chunder" & "kombi" & "g'day." i can usually figure out what the f those crazy aussies are saying, but some of their slang is just like one big bugaboo to me. it took me twenty-some years to figure out what the hell a vegemite sandwich was. i guess that's just how they roll down under.

there's this australian meat pie company founded back in 1947 called "four'n twenty pies," but "four'n twenty" doesn't mean what you think it might mean, like if you're an australian stoner or something. it's a reference to that old timey song, "sing a song of sixpence," with its line "four'n twenty blackbirds baked in a pie." when i hear that song, i assume that they're talking about pieces of twenty-four different blackbirds, because that pie would have to be HUGE to fit twenty-four whole blackbirds in it. anyway, as food week ("the daily digest of trans-tasman food industry news") reports, four'n twenty pies has just "launched a snack-sized meat pie to satisfy a new trend in consumer demand."

...& what trend might that be? four'n twenty's brand manager explains that "there’s a trend towards eating on-the-go." as such, they've created a "snack meat pie (that) is 31 per cent smaller (120g), making it a convenient size for a morning or afternoon snack." if you ask me, the best part about the four'n twenty snack meatpie is that it "delivers great quality and hits a great price point." what consumer doesn't love a great price point?

don't give a crap about convenience? no worries. they also have a "175g four’n twenty meat pie for meal times, and the 280g hungry man meat pie, for active guys looking to satisfy their hunger!" sorry sister. you have to stay hungry. i know...it's twisted. i wonder if the snack meat pies are made with koala meat since they're so tiny. i've never tried koala, but i bet it tastes cute & sort of like poisonous eucalyptus leaves. crikey that sounds good.